Re-Branding Products: Unprecedented Global Response
The horrific death of George Floyd by police officers and subsequent protests seemed to have had an unprecedented global response on the re-branding of products. Panicked companies are changing their names, logos, and mascots due to the troubled, racial history of their particular product. Many of these products stem from racial tropes that have been […]
Aunt Jemima Is Changing Name and Imaging
Aunt Jemima, the pancake syrup company, is changing its name and imaging due to the renewed calls for racial equality. On Wednesday, June 17, 2020, the company announced that the iconic Aunt Jemima figure is “based on a racial stereotype.” The Quaker Oats-owned company also acknowledged that is previous work to update the character was […]
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