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Mattel first introduced Barbie in 1959. Much has changed since then and so has Mattel.
On Wednesday, Sept. 25, 2019, the toy company launched a new line of gender-neutral dolls called Creatable World. In this world, kids are invited to customize their own doll that is not dictated by gender norms.
Mattel said on its website, “In our world, dolls are as limitless as the kids who play with them.”
The toy company described Creatable World as a doll that is designed “to keep labels out and invite everyone in.”
The doll kits come with short and long hair options, six pieces of clothing, three pairs of shoes, and two accessories that are both female- and male-presenting.
The new dolls do not have the curves of Barbie or the broad shoulders of Ken.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll free of labels,” says Kim Culmore, senior vice president of Mattel fashion doll design.
The suggested retail price for the dolls is $30. They will be available online through Amazon, Walmart, and Target.
By Jeanette Smith
Sources:
USA Today: The company that created Barbie is introducing a line of gender-neutral dolls
Insider: Mattel just released its first line of ‘gender-inclusive’ dolls to allow kids ‘to express themselves freely’
ABC News: Mattel, the maker of Barbie, debuts first-ever gender-neutral doll
Image Courtesy of horantheworld’s Flickr Page – Creative Commons License