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There are many cities that do not often get the privilege of direct flights. While major cities benefit from multiple airlines and plenty of flights in and out, there are any number of smaller cities that are not as fortunate. However David Neeleman, the founder of JetBlue, wants to change all of this.
According to “The New York Post,” Neeleman has launched a brand new airline called Breeze Airways. This fifth airline, which officially debuted on Feb. 7 will answer the apparent demand for more non-stop flights between mid-sized cities. Reports indicate that the cities that will benefit from the arrival of Breeze Airways are those that are lacking in “meaningful or affordable service.”
CNN reported that Neeleman stated that, “We brought humanity back to the airline industry with JetBlue.” Now that JetBlue continues to deliver on their promises of solid service, with Breeze Airways, “we’re excited to introduce plans for ‘the World’s Nicest Airline.'”
While some might wonder about the plans that Neeleman has with Breeze Airways and if it will be a feasible business decision in the long run, he has already proven his ability to launch affordable airlines with a commitment to service. Considering JetBlue is not his only successful airline launch, one should certainly not bet against David Neeleman.
The other airlines that he has launched include Azul, WestJet, and Morris Air. With Breeze Airways, this marks Neeleman’s fifth airline venture.
For those interested in learning more about Breeze Airways, the goal is to have the first flights taking off by the end of 2020. Considering he has already leased at least 90 aircrafts to serve these smaller markets, and they are set for delivery starting in May, it seems as if Breeze Airways could in fact be operational before 2020 ends. Among the aircrafts being delivered in May are 30 Embraer 195 aircrafts which would specifically be for the smaller markets his company will service, and 60 new Airbus 220-300 airplanes that would be utilized for the mid-sized markets.
If David Neeleman is successful with his latest airline launch, it could be a sign to the other major airline companies that it is time to look pass the major markets and take a look at smaller destinations in order to find new opportunities for expansion.
Written by Kimberley Spinney
Sources:
The New York Post – JetBlue founder launches new airline Breeze Airways
CNN – JetBlue founder launches ‘world’s nicest airline’
Image Credit – Tomás Del Coro’s Flickr Page – Creative Commons License