Social networking is by far one of the most popular and successful ways to build a stable business relationship while targeting an audience.

It is important to have similarities between both the company and the customer, so that the relationship can be strong. There are many different connections that can be used to build the relationship between the two. Social media can be a stepping stone for the future growth of the company or brand. Growing the consumer base allows the company to gain new relationships. New relationships can used as a new marketing resource through word of mouth. New marketing resources will in turn pull in new customers and connections. Gaining new connections will give potential buyers a chance to follow the consumer on other social media pages.

Communicating is a connection that will be useful for both parties and will help with building a healthy relationship. Having this healthy relationship will allow the company to respond to the customer and potential buyers. It is important to understand exactly what the consumer needs and wants, and how to continuously satisfy them.

Being able to acknowledge the customer and give feedback to their comments and concerns is a definite benefit and helps the business become successful. Using this skill will give the company wisdom about what is working well or what can be changed to better serve the customer. For example, streaming live and making a video gives the company a chance to actively communicate and express their thoughts and feelings about a product. This allows the consumer to respond right away. This specific interaction gives the customer a chance to gain a sense of familiarity with the brand.

Maintaining an open discussion board or an open page, such as Facebook, is an advantage for the consumer. This will make the customer feel more engaged and a part of a community. That is why it is important to stay active and involved in the community while continuously posting and updating the page.

While staying an active remember to show the audience products and services by including pictures or videos. Doing this will keep their attention and make them want more. The videos can be short and sweet or could include a picture with a funny saying on it.

Written by Shawnisha Lewis
Edited by Jeanette Smith

Sources:

Forbes: 7 Ways To Make Meaningful Connections With Your Consumer On Social Media
Huffington Post: The Importance of a Personal Connection: Interactive Social Media
Impact bnd: Social Media Marketing: The Importance of a Two- way Conversation

Top and Featured Image Courtesy of Jason Howie’s Flickr Page – Creative Commons License